Tire Dealer Service Follow-Up | Surveys and Market Research by Telephone

Tire Dealer Service Follow-Up

Telephone and Online Research

Uncovering information that has the power
.....to connect corporations with their customers.

Tire Dealer Service Follow-up Survey Specialists

Satisfied customers guarantee future business for your tire dealership as well as generate referral business. Your tire installation experts may be highly skilled mechanics and great at auto repair. However, that alone doesn’t make them great at delivering superior service at the front counter. Your customers head home with a lasting impression of how they feel they were treated and serviced by the front-end staff.

You need to know what your customers think!

Direct Opinions offers a unique customer satisfaction survey process that was developed specifically for Tire Dealers.

Our well-trained and experienced survey professionals conduct interviews during daytimes, evenings and Saturdays for maximum completion rates. Our staff can achieve 100% Customer Contact through the powerful combination of telephone surveys, detailed messages and customized follow-up cards. Survey participants are based on your own customized data management. We are only contacting the customers that you want and need to reach.

One single source of responsibility for Tire Service Surveys

Direct Opinions has been conducting surveys for the automotive industry since 1983. In fact, in addition to survey services for tire dealers and retail parts stores, we conduct survey questionnaire programs that measure CSI (Customer Satisfaction Index) levels for both service and sales of auto manufacturers.

The Benefits of Outsourcing your tire service questionnaires with Direct Opinions

Our customer follow-up programs are professionally designed and executed to help your tire dealership build customer loyalty. Because our unbiased interviewers are a third-party and remain neutral regardless of the answers, your customers are more willing to address issues with us than with your employees. We notify you of any concerns the next business day so that you are able to respond quickly.

Our interviewers are available when your customers are - evenings, weekends and weekdays. Click here to read about the benefits of outsourced customer satisfaction index interviews.

How is a tire dealer sale / service follow-up survey conducted

Direct Opinions will attempt to contact 100% of your service and/or sales customers to conduct a telephone survey which evaluates their satisfaction with your dealership.

Contact will be initiated within 3 business days after the service or purchase is closed in your system. We make multiple attempts (at least 4) to reach each customer within a two week period.

If we are unable to reach a customer, we will leave a detailed message if an answering machine or voice mail option is available. A customized follow-up postcard can be mailed to every customer that cannot be reached by phone.

What can you expect as a result from post sale / service tire dealer surveys?

• Immediate recognition of any customer concerns.
• Survey results are delivered to you the next business day after contact.
• Our customized online reporting system allows you to view results daily.
• Results can be sorted and viewed by store location and individual employees. These evaluations are critical for training and bonus programs.
• Call recordings for each completed survey are available through the online system allowing you to hear first hand “the voice of your customer.”
• Accurate, prompt and efficient handling of your electronic customer data files.
• Confidence that you are utilizing an effective customer retention program.
• Capability to monitor and compare satisfaction trends at multiple locations.
• Set yourself apart from competitors by letting your customers know that you appreciate their business and value their feedback.
• Ability to determine what it takes to gain the loyalty of your new customers.

Trust the proven telephone survey specialists

Direct Opinions has the knowledge and experience required to create and execute a successful service or sale follow-up survey campaign for your tire and auto service dealership. Direct Opinions’ has devoted over 25 years to developing our successful, proprietary Customer Follow-Up survey methodology and technology. Our surveys offer competitive pricing and you work with us with NO CONTRACT REQUIRED.