Retail Survey Programs | Surveys and Market Research by Telephone

Retail Survey Programs

Telephone and Online Research

Retail Service Follow up Survey Expertise

Understanding your customers’ perceptions of your business and the service level your company provides is the essence of understanding customer loyalty. Loyal customers are the single biggest indicator of the likelihood of additional, future business. Protecting and building positive customer perception in a service industry can pose a daunting task to even the savviest marketers.

How to understand the voice of retail customers

Without direct feedback from customers, there is no foundation on which to train your staff and improve customer satisfaction. Our retail customer research surveys provide valuable intelligence as to your company’s perceived customer service and the strength of your Customer Satisfaction Index - CSI--information that is critical to the success of your business.

Why Conduct a Retail Visit Follow-up Survey

After spending months or even years developing service methods and training frontline service personnel, it is tempting to declare "mission accomplished." However, corporate inaction at this juncture is misguided and can potentially threaten the time and resources invested in your project. A cost-effective follow up survey program that listens intently to the voice of your customer after a service or retail visit can reveal much about the strengths and weaknesses of your employees and perception of your services.

What types of businesses benefit from surveying customers post-visit

• Automotive dealers for service, used and new car sales
• Hospitality service industries including hotels, motels, restaurants and food service establishments
• Tire Dealers and auto repair facilities
• Retail stores that