item_25474Almost anyone can create and distribute a survey, but unfortunately this does not mean they will gain meaningful and actionable insight. Direct Opinions has over thirty years of experience partnering with companies in almost every industry to discover their core business objectives as the foundation to build the entire data collection, analysis, and insight processes.

Here are just a few of the questions we will ask through the discovery process:

  • Where are your customers located, and how do they interact with you?
  • What questions about your business keep you up at night?
  • Who are you seeking to better understand through this process?
  • What business outcomes are you seeking?
  • How will your business use these insights?