Customer Satisfaction Surveys for the Pharmaceutical Industry

April 11th, 2011

A leading supplier of software and hardware for the pharmaceutical industry wanted to evaluate their Account Management process to determine customer perceptions of their recently reorganized customer account management process.  The client engaged Direct Opinions to conduct a customer satisfaction survey, hoping to determine  awareness of their new account managers and satisfaction with the frequency and content of customer touch points.  The survey was designed to answer such questions as “Are we contacting you?  Are we providing the appropriate information to you?  Do you even know who your account manager is?”

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