New Product Evaluation Surveys: Avery Denison Case Study

February 17th, 2011

avery

Avery Denison, a global leader in pressure-sensitive technology and innovative self adhesive solutions, develops, manufactures and markets a wide range of products for consumer and industrial markets.

Challenge

Direct Opinions worked with a division of this company that manufactures an adhesive “film” material used by printers to create graphic markings for trucks. The project goal: to have end-users specify the use of this product when ordering graphics from their printers.

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