Diebold is a leading Producer of ATM’s and Security Systems. With more than 14,000 associates in nearly 90 countries worldwide, Diebold is a global leader in providing integrated self-service delivery and security systems.
A critical aspect of this organization’s growth strategy is global expansion. To this end, a marketing communications plan was implemented to increase awareness of the company’s products and services in markets such as the United States, France, Germany, Italy, Australia, Hong Kong and South America. To determine the success of the marketing communications plan, an international market research initiative was needed.