The Snowball Effect of Small Changes: Keys to Improving Patient Satisfaction Levels

August 22nd, 2013

At Direct Opinions, we spend much of our time designing, executing, and analyzing survey results to help our clients grown their businesses.  Although the data we collect during our surveys is of the most use for the clients we serve, some of the information we discover answers the age-old question we hear each day…..”Why should I survey my customers, patients, and clients?”  A recent health care patient satisfaction survey conducted by Direct Opinions is case in point. Read the rest of this entry »

Customer Satisfaction Surveys for the Pharmaceutical Industry

April 11th, 2011

A leading supplier of software and hardware for the pharmaceutical industry wanted to evaluate their Account Management process to determine customer perceptions of their recently reorganized customer account management process.  The client engaged Direct Opinions to conduct a customer satisfaction survey, hoping to determine  awareness of their new account managers and satisfaction with the frequency and content of customer touch points.  The survey was designed to answer such questions as “Are we contacting you?  Are we providing the appropriate information to you?  Do you even know who your account manager is?”

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