Lost and Inactive Customer Surveys

June 6th, 2011

Direct Opinions was engaged by a manufacturing organization to conduct a follow-up survey with prospective customers in situations where a quotation for products was submitted but the client was not awarded the work.  The goal of the lost and inactive customer survey was to better understand why the client did not earn the business and to use this information to make any necessary changes within the organization to win future business and thus grow the organization.  Because the client’s bid process was somewhat complex, management wanted to learn how to improve their operation and sales process.

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