Midas is one of the world’s largest providers of automotive service, including brake, maintenance, tires, steering, suspension, and exhaust services with more than 1,600 franchised and company-owned Midas locations in the United States and Canada.
Automotive related industries are highly competitive. Car dealers, muffler shops and brake specialists must provide top-notch service to distinguish themselves from the large number of competitors in their industry. Additionally, they must provide consistent service across all locations to ensure positive word-of-mouth advertising. The challenge these companies face is how to objectively monitor the customer experience.