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Automotive Service Follow-Up Surveys: Midas / Monro Case Study

February 22nd, 2011

midas

Midas is one of the world’s largest providers of automotive service, including brake, maintenance, tires, steering, suspension, and exhaust services with more than 1,600 franchised and company-owned Midas locations in the United States and Canada.

Challenge

Automotive related industries are highly competitive. Car dealers, muffler shops and brake specialists must provide top-notch service to distinguish themselves from the large number of competitors in their industry. Additionally, they must provide consistent service across all locations to ensure positive word-of-mouth advertising. The challenge these companies face is how to objectively monitor the customer experience.

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