New Product Evaluation Surveys: Avery Denison Case Study


Avery Denison, a global leader in pressure-sensitive technology and innovative self adhesive solutions, develops, manufactures and markets a wide range of products for consumer and industrial markets.


Direct Opinions worked with a division of this company that manufactures an adhesive “film” material used by printers to create graphic markings for trucks. The project goal: to have end-users specify the use of this product when ordering graphics from their printers.


Direct Opinions was selected to increase awareness of this film material among end-users. To accomplish this, Direct Opinions conducted telephone interviews with Fleet Managers at trucking companies across the US, discussing the features and benefits of the new adhesive film material. As a result of these interviews, Fleet Managers were ranked according to their level of interest in the product, and leads were distributed to the sales representatives for follow up.  To learn more about new product evaluation surveys by Direct Opinions, click here.