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Secret Shopper Employment Scam-Update and Open Letter From Our CEO

January 31st, 2012

An open letter from our CEO:

I am writing again to alert people of a different solicitation that we have been made aware of to conduct a “Secret Shopping” job.  Please be aware that Direct Opinions does not conduct mystery shops nor are we an “employment firm” hiring secret shoppers. Read the rest of this entry »

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Posted in: Alerts


“The Next Wave of Net Promoter”

January 26th, 2012

What began as a simplistic metric for measuring customer loyalty has now evolved into an entire system to improve the overall customer experience within an organization.  The concept of NPS®, which was developed by Satmetrix, Bain & Company, and Fred Reichheld, was introduced through Reichheld’s book, The Ultimate Question.  Since its introduction, it has gained tremendous popularity among organizations, large and small, as a means to improve customer satisfaction and loyalty which drives business growth. Read the rest of this entry »

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Posted in: Net Promoter