Direct Opinions Welcomes Jack Gray: Director of Research

December 15th, 2011

Jack Gray-Director of Research

Jack Gray is the Director of Research at Direct Opinions.  He has over twenty years of experience in marketing research, serving clients across a wide variety of industries including financial services, automotive, not-for-profit, telecommunications, political, health care, and technology.  He is equally adept at quantitative and qualitative analysis, having not only moderated numerous focus group sessions, but also skillfully utilizing a variety of multivariate statistics techniques to help clients address difficult business issues.   His areas of expertise include customer experience research, brand equity research, image assessment,  product concept testing, and advertising effectiveness research. Read the rest of this entry »

Implementing a Customer Satisfaction / Follow-Up Program

December 6th, 2011

Direct Opinions President, Darlene Campagna served on a customer satisfaction panel at the DiJulius Group’s Secret Service Summit, which was held in November 3-4th in Cleveland Ohio.  For those who were unable to attend this informative two day customer satisfaction conference, we are including some of the questions posed by the audience, along with Darlene’s responses. Read the rest of this entry »