Moving forward into 2011 it will be important to understand what’s happening with customers from an operational standpoint. This is where transactional follow-up surveys will come into play.
An open letter from our CEO:
I am writing to alert people who may have received a solicitation to conduct a “Western Union Mystery Shopper” job. Please be aware that Direct Opinions does not conduct mystery shops nor do we have an office outside of Ohio. We have learned this is a scam being perpetrated by a group outside the United States and they have misappropriated our name to perpetuate consumer employment fraud and are posing as an office of Direct Opinions. We wish to assure our clients and customers that our Cleveland-based Telephone Survey company is in no way connected with this solicitation.