Transaction Follow-Up Surveys: Planning For Economic Recovery Part II

January 28th, 2011

Moving forward into 2011 it will be important to understand what’s happening with customers from an operational standpoint. This is where transactional follow-up surveys will come into play.

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Customer Satisfaction Surveys: Planning for Economic Recovery Part I

January 28th, 2011

2009 was a year of monumental change for American businesses.  Questionable lending practices, coupled with the proliferation of mortgage backed U.S. securities combined in a perfect storm that brought much of the world economy to a standstill.  Read the rest of this entry »

Mystery Shopper Scam Alert – Beware Direct Opinions Impostors

January 7th, 2011

An open letter from our CEO:

I am writing to alert people who may have received a solicitation to conduct a “Western Union Mystery Shopper” job.  Please be aware that Direct Opinions does not conduct mystery shops nor do we have an office outside of Ohio.  We have learned this is a scam being perpetrated by a group outside the United States and they have misappropriated our name to perpetuate consumer employment fraud and are posing as an office of Direct Opinions.  We wish to assure our clients and customers that our Cleveland-based Telephone Survey company is in no way connected with this solicitation.

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