New Customer Welcome Survey | Surveys and Market Research by Telephone

New Customer Welcome Survey

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New Customer Welcome Survey

Your marketing campaign has done the job, and your team has closed yet another sale. Despite this success, nagging questions remain. Perhaps your company invests heavily in effective marketing and advertising strategies to attract new customers but neglects the importance of formal, consistent follow-up after the sale. As a sales and marketing director, you appreciate how hard new business is to acquire, and you realize it is easier and less expensive to retain existing customers rather than to develop new business relationships. At the same time, with so many available options, it is often difficult to sort through which customer retention strategies work best. If this story sounds familiar, your company may need a new customer welcome survey.

Why Conduct a New Customer Welcome Survey

In today's challenging business environment, a premium is placed on developing and retaining new business. Positive first experiences are critical to retaining new customers. A new customer welcome survey can measure satisfaction at time of sale so that your company can resolves issues without delay and build customer relationships on strong foundations.

A new customer welcome survey can provide a wealth of information, offering insight into a number of areas that are vital to the continued success of your company. New customer welcome surveys can reveal what is required to gain the loyalty of new customers and identify and resolve issues leading to dissatisfaction. Studies show that 70% of dissatisfied customers are likely to return if their issues are addressed and resolved in a timely manner. New customer welcome surveys also increase positive, word-of-mouth marketing. Conversely, if a new customer has a poor first experience, they are unlikely to return. Disgruntled customers typically share their negative experience with nine or ten colleagues or friends. This too, is word-of-mouth advertising--it undermines all the hard work that went into the sale--and it can have a detrimental effect on your company's bottom line.

How To Conduct a New Customer Welcome Survey

Customer satisfaction levels are gauged in a number of ways, including e-mail, direct mail, and online surveys, but at Direct Opinions, we believe that there is no substitute for the telephone when performing new customer welcome surveys. The phone provides greater depth for understanding customer needs and defining attributes that comprise overall value and customer satisfaction. New customer welcome surveys conducted via telephone are more effective for gathering qualitative data and in-depth insights than direct mail, e-mail, and online surveys. Telephone interviews are more flexible, allowing interaction and exchange between interviewer and respondents. In addition, a telephone based new customer welcome survey provides a personal touch that is sure to gain the attention of the customers you have worked so hard to acquire.

Contact The New Customer Welcome Survey Experts

An effective new customer welcome survey is more than compiling a group of questions and soliciting client feedback. The core of the research is the analysis and interpretation of results. No software can do this job, and without the benefit of neutral, third party analysis, there is always the risk that the research will be skewed to what you want to see rather than the current situation as it exists in the field. At Direct Opinions, each new customer welcome survey is tailored to your specific information objectives. We will develop and recommend an appropriate approach based upon your company's information needs and project budget, and provide expert analysis. The results of your new customer welcome survey will provide actionable data that will help your business grow. Ready to get started? Contact Direct Opinions today for a quote on a customer feedback survey today!