Market Research Survey | Surveys and Market Research by Telephone

Market Research Surveys

Telephone and Online Research

Market Research Survey Overview

Business owners never want to hear the phrase uttered "If only we had known...." The problem is, during new product introductions, following the failure of a new campaign, or in the aftermath of losing a major client, chances are good someone on your staff will speak these words. Sadly, the use of a market research survey could have eliminated the phrase from your executive suite. The problem is knowing how to construct an effective market research survey and identifying the best vendor to see the project through to completion.

Why Conduct a Market Research Survey

Customers are the cornerstone of any successful business. An effective market research survey speaks volumes about customer needs and desires, determines whether your product or service will meet expectations, and helps with the planning process. By creating a dialogue with potential customers and existing clients, a market research survey can shed light on a geographic business area, market segments, and demographics such as age, gender, income, and education levels.

A market research survey can help establish a customer profile, determining if a market segment is large enough to be profitable. Market research can answer:

• Who will buy this product or service?
• Do seasonal factors influence when customers typically buy?
• Can complimentary products or services be added to the offering?
• Why do customers purchase this type of product or service?

In addition to assessing factors influencing customer behavior, a market research survey also reveals information about competitors. By comparing your current or planned offering to those of your competitors, strategic decisions are made with actionable data, eliminating guesswork that can prove faulty. Assessing how product and service offerings compare with the competition can help develop new marketing strategies and tactics to capitalize on your strengths and address corporate weaknesses.

A market research survey is also a valuable planning tool for businesses. Market research can yield valuable information needed to guide decisions on the promotion, distribution, design, and pricing of products and services, and where to best allocate precious advertising and marketing dollars.

How to Best Conduct a Market Research Survey

At Direct Opinions, while we are in the business of helping clients uncover information, we never lose sight of the fact that what matters most are the answers to questions, not just numbers. Each market research survey is focused on answering the critical questions facing your business. With expertise in telephone and online research methodologies, we stand equipped to design the most effective survey instrument to provide insights and information, not just raw data. We have developed proprietary best practices for each methodology, and provide an appropriate mix of tools to ensure maximized response rates. Our interviewers are trained to engage your audience in real conversations to garner the most comprehensive, actionable information possible.

Contact the Market Research Survey Leaders

If your job requires strategic decision making, choices supported by data rather than guesswork can mean the difference between success and failure. This is why more and more decision makers rely on our expertise. Founded in 1983, Direct Opinions is the leader in the market survey industry, providing customers with valuable insights to complex business issues. Our industry knowledge and expertise enables us to evaluate your business goals and develop a custom approach to successfully achieve your objectives. If your company is need of a market research survey, contact the experts at Direct Opinions today!