Market Intelligence | Surveys and Market Research by Telephone

Market Intelligence

Telephone and Online Research

Uncovering information that has the power
.....to connect corporations with their customers.

Market Intelligence Telephone Survey

As a marketing director, developing critical marketing intelligence requires looking at survey results from a 30,000 foot overview perspective. Sometimes, market research needs to make broad strategic changes in how your organization goes to market. Are your customers in need of a new service to complement a product that you or competitors offer? Can you better understand who in the marketplace you truly compete with? If you could talk directly with engineers using your products would they offer feedback that could create market opportunities for you? These are the kinds of questions that market intelligence surveys can answer.

Analyzing your Strengths and Weaknesses, Opportunities and Threats through Critical Market Intelligence Research.

SWOT analysis is critical in planning out new marketing strategies. Developing market intelligence allows you to thoroughly understand your marketplace:

• How do your prospects use your products or services and/or competitor’s products or services in their business?
• Which companies are your prospects and customers currently working with?
• What is their satisfaction level with products, process and services currently offered?
• What would they improve or change if they could?
• Where do your customers place the highest value - service, product quality, etc.?
• What media do they use to inform their decision making (magazines, internet, trade conferences, etc.)?

Without the ability to understand the role your organization plays in the mind of prospective – and existing – customers, you can’t successfully develop and position products to gain market share.

Be Sure your Market Intelligence Survey is Statistically Valid

A survey of market intelligence must be constructed in a manner that provides you with useful information. To do so, your market intelligence study must also poll a statistically valid sample. If the sample group is too small, chances are good you will not uncover the true voice of your customers. While direct mail, online surveys, and focus groups can be utilized to conduct competitive analysis surveys, we rely most heavily on a telephone based approach. A telephone survey approach is economical, efficient, and tends to provide a depth of quality response not typically found in other survey methodologies.

How Direct Opinions Conducts Telephone-based Market Intelligence Studies

Well constructed survey questions reaching appropriate audiences are only as good as the methodology used to implement your study. We believe that market intelligence studies are most successfully conducted by phone. The telephone survey method for obtaining deep market intelligence offers the most control over the order of questions and how those questions are presented in the survey. Market intelligence interviewers can often connect with hard-to-reach survey participants like CEOs and engineers.

Our interviewers have years of real world business experience, and are trained to engage your audience in meaningful conversations designed to elicit detailed, comprehensive, actionable information. Direct Opinions telephone interviewers are experienced at keeping questions from being avoided and are adept at moving past reluctance to respond to sensitive topics.

Contact the Market Intelligence Survey Leaders

Developing, and growing your organization’s market intelligence can be a daunting task. This is especially true as you witness market conditions change. Do you see the value of developing market intelligence, but are unsure how or where to start? Since 1983, Direct Opinions has provided business owners and marketing professionals with custom tailored market intelligence studies designed to achieve their business goals. Contact the experts at Direct Opinions to discuss your market intelligence needs today!