Market Intelligence


What is your stature in the marketplace?

What gaps could you fill in the market, and which customers might be looking for a new home?

Gain critical insight into how different target groups view your company and your products. Business growth strategies require a broad perspective to create market opportunities. A SWOT analysis from Direct Opinions can provide the market intelligence needed to plan such strategies.

  • With which companies are your prospects and customers working…and why?
  • How satisfied are your customers with your offerings?
  • What would they improve or change if they could?
  • Where do they place the highest value (service, product quality, etc.)?
  • Which products or services will give your organization the competitive edge?
  • What media do your prospects use to inform their decision-making?