How are your customers responding to your brand? Are they associating your products with you? Is your employee branding strategy inline with your product branding, and attracting high caliber employees to you?
Gain critical insights into your company’s marketing presence and recognition−the customer emotions and perceptions evoked from your brand. Direct Opinions can illuminate your perceived strengths in products, services, and company image to help you gain a competitive advantage. Learn how your customers see you.
Additionally, learn how employees see you. Employee branding strategy determines the market perception of what it’s like to work for an organization. In other words, it’s the image that your prospective, current and past employees have in their minds about the employment experience at your company.