Brand Awareness

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Are you getting recognized?

How are your customers responding to your brand? Are they associating your products with you? Is your employee branding strategy inline with your product branding, and attracting high caliber employees to you?

Gain critical insights into your company’s marketing presence and recognition−the customer emotions and perceptions evoked from your brand. Direct Opinions can illuminate your perceived strengths in products, services, and company image to help you gain a competitive advantage. Learn how your customers see you.

  • Which brand has top-of-mind awareness in your market?
  • What attributes do you own (and what about the competition)?
  • How does your brand compare to competitors’ brands?
  • To whom are your prospects turning…and why?

RELATED ARTICLE: Take Ownership of Your Brand and Customers Will Follow Suit

What is your Employee Branding Strategy?

Additionally, learn how employees see you. Employee branding strategy determines the market perception of what it’s like to work for an organization. In other words, it’s the image that your prospective, current and past employees have in their minds about the employment experience at your company.