Advertising Awareness


Are you being heard?

How does the market view your business? Gain critical insights into how to shape your messaging, and increase recognition among your peers, competitors, prospects, and clients. By focusing on three key areas, Direct Opinions can help you maximize the return on your advertising investment.

  • Competitive Analysis
    Compare audience perceptions of your advertising to that of your competitors. Identify customers’ expectations about their experiences with you versus with the competition.
  • Creative Testing
    Determine which headlines, value propositions, and calls-to-action resonate strongest with your audience across all advertising platforms.
  • Effectiveness Assessment
    Determine which advertisements reached their target, and measure audience recognition and recall to maximize your ROI.