Assessing customer perceptions and satisfaction is vital to the success and growth of your business. The fact is that the average business does not hear from 96% of their dissatisfied customers, they simply lose the customer. A typical customer who has an unpleasant experience will tell as many as 9-10 people about it. Since it is far more costly to acquire a new customer than to retain an existing
one, an effective customer retention strategy is essential.
At Direct Opinions, we conduct customer satisfaction surveys that present a clear picture of how you are performing, areas that require improvement, and potential threats that may have a negative impact the relationship. The depth of information we are able to collect is a direct reflection of our business experience.
Our measurement tools provide accurate and consistent evaluation of existing customers’ thoughts and insights. We specialize in analyzing that information to discern for you who your most valuable customers are, which customers have the most potential for value growth, and which customers you are most at risk of losing. We will identify issues that are critical to developing customer retention and also the issues keeping the loyalty factor from developing. We help you understand the customer data and turn it into usable and actionable information, developing manageable solutions tailored to your specific needs. Our customer satisfaction surveys are an essential tool in retaining current customers and providing clear recommendations on how your organization can provide high-quality, consistent service, and support throughout the customers’ experience. |
