Community Awareness Survey | Surveys and Market Research by Telephone

Community Awareness Survey

Telephone and Online Research

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Community Awareness Survey

As populations age, hospitals and major medical centers faced with rising patient flow are continuously making difficult decisions regarding the use of available space. In some instances, campuses originally constructed in down-town urban areas are virtually land-locked, and lack available land on which to build new facilities. This forces administrators to look for alternative sites for new medical centers, hospitals, and out-patient clinics. Administrators struggling to make use of available space and considering the construction of new facilities must make difficult choices that can have a significant impact on the long term viability of their hospital or clinic.

Where should we build our new outpatient clinic? Will patients choose to continue making the trip to a crowded urban hospital or clinic, or might they prefer a closer location? And if they are willing to utilize a facility at a new location, what services will patients want offered? In some instances, state and local regulations actually require hospitals and clinics to conduct feasibility studies prior to breaking new ground. Hospital administrators facing these types of choices often make use of a community awareness survey to guide the decision making process.

How to Conduct a Community Awareness Survey

A variety of methodologies are commonly used to conduct community awareness surveys for the healthcare industry. Although printed and online questionnaires, and focus groups, can provide some feedback, answers are best captured using telephone based interviews. Use of the telephone is cost effective, and allows our expert interviewers to quickly reach a statistically valid sample, ensuring that the data collected accurately reflects the views of the community at large. The result is more than just a survey--our methods allow for a constructive dialog with the patients and community your hospital or medical center serves.

Contact The Community Awareness Survey Experts

Today's healthcare administrators are dealing with extraordinary challenges, constantly striving to control costs while continually improving upon an excellent level of patient care. Strategic decisions surrounding use of existing space and construction of expensive, new facilities cannot be made in the absence of sound data. That is why more and more healthcare administrators for major hospitals and medical centers rely on Direct Opinions and our 25 years of experience in the healthcare field. Ready to get started? Contact Direct Opinions today for a quote on a community awareness survey today!