Brand Awareness Survey | Surveys and Market Research by Telephone

Brand Awareness Survey

Telephone and Online Research

Uncovering information that has the power
.....to connect corporations with their customers.

Brand Awareness Survey

Understanding customer perceptions of your business and products stands at the heart of brand awareness. Protecting, redefining, and building your brand can pose a daunting task to even the savviest marketers. Our market research surveys provide valuable intelligence as to your company’s marketing presence and the strength of your brand recognition--information that is critical to the success of your business.

Why Conduct a Brand Awareness Research Survey

After spending months or even years developing and introducing products and services to the marketplace, it is tempting to declare "mission accomplished." Corporate inaction at this juncture is misguided and can potentially threaten the time and resources invested in your project. A brand awareness survey can reveal much about the strengths and weaknesses of your products, services, and your company itself, including:

• What is the "top of mind" brand in the market?
• What attributes do you "own" versus the attributes competitors own?
• What are customer perceptions regarding your brand versus the competition?
• Who are your prospects working with, and why?

The result of an effective brand awareness survey sheds light on these questions, and results in information that can be used to leverage brand strengths against competitors' weaknesses, allowing successful launch and or re-launch of products.

The concept of brand awareness goes beyond a customer’s ability to recognize your brand and correctly associate it with a particular product. Brand awareness also spans the range of emotions or perceptions associated with a company or product. These intangibles are difficult to gauge, requiring an effective methodology to ensure accurate results.

How to Conduct a Brand Awareness Survey

An effective brand awareness survey needs to go beyond determining if customers recognize your brand and associate it with the correct product. To uncover emotions and customer perceptions requires establishing a dialogue with your customers. While brand awareness surveys are often conducted using online surveys, e-mail questionnaires, or direct mail, the nuanced answers captured during a brand awareness survey lend themselves to telephone based interviews. Our interviewers have years of real world business experience, and are trained to engage your audience in meaningful conversations designed to elicit detailed, comprehensive, actionable information.

Contact the Brand Awareness Survey Leaders

Your company's brand is a valuable business asset. Developing, growing, and protecting brand awareness as market conditions change can be a daunting task. Do you see the value of a brand awareness survey, but remain confused as to how, or where to start? Since 1983, Direct Opinions has provided business owners and marketing professionals with custom tailored brand awareness surveys designed to achieve their business goals. Contact the experts at Direct Opinions to discuss your brand awareness survey today!