About Us

Telephone Surveys & Online Research Surveys

Direct Opinions is a full service professional market research firm that specializes in the development of custom telephone and web based survey solutions to a wide range of businesses including Fortune 1000 companies. As a leading B2B and B2C market research/market survey firm, we specialize in the development of customer satisfaction and performance measurement initiatives that produce strategic value and accelerate growth for our customers.

We are a leader in the telephone and online survey industry providing solutions based upon customized questionnaires, extensively trained interviewers, a dedicated and experienced management and research team, and innovative technology. Our customers rely on our industry knowledge and expertise to enable them to excel in today's marketplace. We act expediently to deliver perfect work that produces value for our customers and enables them to act with confidence.

In 1983, Direct Opinions began its journey by conducting customer satisfaction surveys for the automotive industry. For many years, the company worked hard to build this client base and provided survey services to auto dealers across the country to help them determine satisfaction levels with their consumer customer base.

In the '90s, the company branched out and began conducting surveys for corporations to gather information on customer satisfaction, and buying habits and preferences of customers and prospective customers.

Our journey has continued since that time and our focus has evolved as well. It is our goal now to provide strategic customer experience solutions and make the insight and answers we provide actionable for our customers.

A cornerstone of our customer surveys is the Net Promoter Score (NPS), a third-party metric that renders a clear picture of your customers' perceptions of your company. As a Net Promoter Loyalty Partner, Direct Opinions has the training and expertise to administer this unique survey method, which uses a single question to produce a benchmark of customer satisfaction.

Over our 30-year history, we have gained the expertise to master the development of customer satisfaction and performance measurement solutions for our customers. Our clients have helped take us global as we are now conducting surveys on an international basis for several of our customers.


Uncovering information that has the power
...to connect corporations with their customers.

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