Critical, actionable insight into your business
Direct Opinions is a full-service professional market research firm, accelerating our clients’ growth by providing critical insights into their businesses. Our customers, including Fortune 1000 companies and those across the globe, achieve strategic value through our leading B2B and B2C market research, market survey services, and customized performance measurement and customer satisfaction initiatives. A cornerstone of our customer surveys is the Net Promoter Score (NPS), a third-party metric that renders a clear picture of your customers’ perceptions of your company.
Our customers excel in today’s marketplace through our expertise. They are confident in their markets because of our customized questionnaires, extensively trained interviewers, dedicated research team, and innovative technology. Our experienced management acts expediently to deliver perfect work to produce value for our customers.
• Darlene Campagna—President and CEO
Darlene joined the research organization in Aug., 2001 in a sales and management position.
Within 18 months, she became an owner and in Aug., 2003, took over the reigns as President.
She, along with her team, created a new vision and embarked on a more aggressive growth plan.
Darlene continues to be a hands-on leader whose vision for the company continues to provide
fresh ideas in the industry and innovative applications for their clients.
Before joining Direct Opinions, Darlene spent 11 years working for a national IT consulting
company and literally “grew up” in the business, having held positions in administration,
operations, training and sales. At the age of 27, she earned an opportunity to run the Cleveland
office which encompassed the state of Ohio. As the youngest person ever to hold this position
and the first woman, she took its’ Cleveland operation from approximately $2 million in annual
sales to over $27 million in just six years. And so, her love and passion for growing a business
began . . .
In 2012, Darlene was honored by NAWBO (National Association of Women Business Owners)
having received an award as one of the Top Women Business Owners of Northeast Ohio.
She has been married for over 21 years to her husband Sam and she has two children,
Olivia who is a high school senior and her son, Nicholas who is in eighth grade.
She graduated from Bowling Green State University where she received a B.A. degree in Communications.
6060 Rockside Woods Blvd N #335
Cleveland, OH 44131