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Welcome to Direct Opinions |
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We are a leading business to business market research / market
survey firm that provides the following services: |
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- Customer satisfaction surveys
- Lead pre-qualification service
- Market and branding research surveys |
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From new product launches to contacting lost
customers, Direct Opinions can support you
through the entire customer life-cycle providing
accurate, insightful market intelligence. We can
answer the questions that are key to the success of your
business by identifying potential customers,
preferences, purchase demographics and
satisfaction levels.
Fostering a One-to-One Relationship
The telephone provides one-to-one
relationship marketing on a scale that is unrivaled by any other
medium. The ability of our interviewers to foster a
relationship with your customer is what sets Direct Opinions
apart. We recruit articulate professionals with a business
background, individuals who know how to navigate through the
business world and obtain the market research results that
you’re looking for.
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About Our Interviewers more...
In addition to the
prerequisite of real-world business experience,
each of our interviewers undergoes an extensive
screening process to evaluate their particular
skill set. We identify the interviewers
best suited to your project based upon the
required scope and objectives of the survey
required. The designated interviewers then
undergo extensive training regarding your company,
products, services and market research
objectives.
True Insight Means Going Beyond a Telemarketing
Script more...
What sets us apart is the
information that we are able to obtain. Our
intensive interviewer training enables our
callers to speak intelligently regarding your
company, products or services and engage in a
dialogue with your customer or prospect. It’s
listening and hearing what people are saying,
probing and continuing the conversation so that
we get complete and accurate information. From
over two decades of market survey experience, we
have developed a sophisticated, proprietary
dialogue process that generates results that
simply amaze our customers.
Reaching the Decision Maker more...
It is a true art to get to
the right person in an organization and our
interviewers are trained to succeed. We do not
treat this like a telemarketing call. Rather, each call
is treated as a professional, business to
business contact. This philosophy is a simple
one, but is one of the keys to our success.
Achieving Your Information Utopia more...
“In a perfect world, what
information would you like to know?” This is the
first question we ask when we meet with your
team to design your market survey. The next
question is “How are you going to use this
information?” Understanding your information
objectives and how this information will impact
your organization, is critical to the success of
a project.
Why Opt for a Telephone
Approach more....
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Telephone interviews
conducted by an independent third-party elicit a candid response,
which encourages greater candor and honesty.
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Telephone interviews
are economical, as qualified respondents can
be contacted in a timely manner, as compared
to mail campaigns which may be sent to a
broad group resulting in low response and
lengthy turnaround.
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A telephone campaign
can assure you that your message is reaching
the right person.
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Other forms of
surveying which are typically reactive by
nature, such as e-mail, mail-in surveys, and
in-bound toll free numbers require action by
the respondent. Responses, if received at
all, most typically come from the extremes
of the spectrum and may not accurately
represent the opinions of the majority of
the population.
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Telephone interviews are
proactive by nature as they reach out to the
population and enable you to obtain
information from a representative portion of
the population you wish to reach.
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E-mail and mail
surveys may not be filled out completely or
properly, resulting in incomplete
information. Comments tend to be omitted or
may be abbreviated, with no chance to probe
for details or clarification of the
statements provided.
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