Direct Opinions: The Leader in Telephone & Online Surveys

Direct Opinions is a leading business intelligence research firm that provides our customers with answers to complex business issues. Our wide range of experience includes personnel and process performance analysis, B2B and B2C market research, brand awareness studies, advertising and media effectiveness, and business intelligence initiatives. Specializing in customer satisfaction and loyalty measurement, Direct Opinions' strategic survey solutions help our customers identify their competitive advantage and accelerate growth.

Today, we complete well over 750,000 surveys annually, by providing telephone, web and IVR survey solutions to a wide range of industries including: Advertising, Automotive, Business Services, Financial, Healthcare, Manufacturing, Retail and Technology.

Direct Opinions is a strategic partner that helps accelerate growth performance

While we're in the business of helping our clients uncover information, we never lose sight of the fact that what they need are answers, not just numbers. Marketing professionals at our core, we focus on making sure that each and every research project answers critical business questions. To accomplish this, Direct Opinions works closely with each client to gain an in-depth understanding of their business and industry, corporate goals, unique selling points, and information objectives. We then use this information to develop a customized methodology to achieve these goals and objectives.

Comprehensive survey solutions designed to deliver actionable business intelligence

Based upon individual needs, we offer a wide range of services. From data collection to complete study design, Direct Opinions has the knowledge and expertise to identify the needs, wants and expectations of your customers. As a result, our solutions provide unbiased insights and actionable information that help businesses secure stronger, deeper relationships with their customers.

With expertise in telephone and online research methodologies, we are well equipped to design the most effective survey instrument to provide insights and information, not just data. We have developed proprietary best practices for each methodology and are leaders in providing a combination of telephone and online survey solutions to ensure maximized response rates.


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